Building Your Professional Web Presence and Keeping Your Family and Yourself Safe
Alternate Titles
1: The Safe Web Presence: Finding the Balance Between Professional Brand and Personal Safety
2: Personal and Business Safety on the Web That Also Builds Your Professional Brand
3: Building Your Professional Web Presence and Keeping Your Family and Yourself Safe
Keeping yourself personally safe at home and work on the web is an intelligent concern as you build a professional web presence to market your brand. We will focus on LinkedIn, Twitter and Facebook, the essential platforms to advance your company or career and stay connected to friends.
Learning objectives are:
Understanding the basics of personal reputation management and monitoring online
Knowing the importance of two-factor authentication to secure your web activity, and other simple ways to stay safe on the web
Developing an overall strategy for safe personal branding of yourself and your business
Effective monitoring of your brand and identity on the web
Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant and a dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics and web related topics for business professionals. He teaches at North Carolina community college Small Business Centers throughout the state since 2006. Currently, he teaches a Social Media Management Certificate program at NC State University TTS. His published books include Social Media for Business, Linking Into Sales (professional use of LinkedIn) and How to use Hashtags. He has been self-employed since he left IBM in 1995 and has over 10 years experience with the business use of Social Media.